Benjamin Grubbs
A media and content executive with 20+ years across Yahoo!, eBay, Turner Broadcasting and YouTube. At Visional Pop, he leads IP strategy, animation development and global growth.
Fresh from Tokyo.
Made to move the world.
We are a creative studio building brands that spark joy, inspire connection, and make everyday life extraordinary.
About usBRANDS
From bold artistic worlds to beloved preschool favorites, we build original brands that cross borders through products and partnerships.
Happy World
Made to share happiness with the world.
- Series
- 24 eps
Bichi Mao
Big emotions. Bold personality. Everyday humor.
- Webtoon
- 14M+ views
Quack & Lola
Two ducks. One relationship everyone recognizes.
- Monthly Reach
- 30M+
Huggles House
Cozy, cute-creepy soft monsters from one of Japan’s leading character designers, the creator of many Sanrio originals.
Maddie Dance Party
Big personality. Relatable chaos. A whole lot of heart.
- Community
- Beyond the Screen
HooplaKidz
A colorful world of songs, imagination, and playful learning for preschoolers.
- YouTube Channel
- 11.6M+ Subscribers
We are Visional Pop
From the streets of Tokyo.
Embraced by Tokyo. Loved by fans. Ready for the world. Visional Pop brings Tokyo’s next wave of trends to fans everywhere.
- Our favorites.Handpicked by us. Loved by fans.
- Quality in every detail.A distinctive feel. Refined finishes. Made to delight.
- Tokyo to the world.Discover your next favorite at Visional Pop Shop.
PRODUCTS
Squish. Stick. Cuddle. Fresh from Tokyo.
From exclusive, hand-finished squishies to premium scented favorites and playful stickers full of personality, discover Tokyo’s next wave of joy at Visional Pop Shop.
ABOUT
Bringing imagination to life. Building brands the world will love.
Creating brands to be loved
for generations.
Visional Pop is a global creative studio from Tokyo. We grow distinctive characters from their digital beginnings and scale them through storytelling, licensing, products and partnerships into lasting global fandoms.
TEAM
Experience that turns characters into businesses.
Visional Pop brings together media, brand, commerce and digital-first content expertise across the full path from IP development to global growth.
Nemo Totsuka
A brand development and cross-border commerce operator with experience at Toyoshima, BizReach and in U.S. market entry. At Visional Pop, he leads e-commerce, licensing and product strategy.
Hitendra Merchant
A content strategist and the founder of YoBoHo New Media, the network behind HooplaKidz. At Visional Pop, he leads content development and IP incubation.
Our brands. Your ideas. Something great together.
From distinctive animation to Tokyo’s freshest products, explore new possibilities with Visional Pop through licensing, partnerships, and collaborations. Let’s bring your ideas to life and create something fans will love.
License with us